Some brands need a head of strategy. Some need a head of creative. Some already have a growth lead and just need someone great in Ads Manager. I plug in wherever growth is stuck and do the thinking and the work.
From $7,500/month · whichever seat I'm in
A full-time VP of Marketing costs $200K+ and you're not ready for that commitment — or you don't even know what you'd have them do yet.
Agencies do the work for you and take it with them when the contract ends. You're renting results, not building capability.
Your growth lead is stretched thin. They're great, but they can't set strategy, run creative and live in Ads Manager all at once.
Consultants tell you what to do and bill you for the advice. The doing still falls on you.
The seat changes. The deal doesn't: strategy and execution from the same person, starting at $7,500 a month. Plenty of clients start in one seat and end up with me in two.
"You need someone to decide where the next dollar goes."
A "what to do" dashboard your team actually opens, and a plan that doesn't live in a Google Doc nobody reads.
"Your ads look like everyone else's."
A creative pipeline and testing rhythm your team can run, plus the angle library behind it.
"You already have a growth lead. You need someone great in Ads Manager."
Accounts that are cleaner, faster to launch into and easier to read, whoever's buying.
"You're hiring, or you're about to."
A team that knows how to run the systems, trained by the person who built them.
Taking a whole new product to market? That's a bigger, custom program with a team behind it. Let's talk it through.
Whatever seat I'm in, the work leaves something behind that your team owns and knows how to run.
Prioritized growth channels with rationale, resource requirements, and 90-day activation roadmap.
Step-by-step playbooks for every recurring marketing activity. Written for humans, not marketers.
Partner with your team to build dashboards you can actually read. Not some overly engineered screen that you forget exists in 3 months.
Job descriptions, interview rubrics, and onboarding docs for your first (or next) marketing hire.
Simple, cheap-to-run AI tools built into how your team works: creative pipelines, launchers, reporting. I build them and teach your team to use them.
Senior growth thinking in your weekly rhythm, for as long as it's useful. Strategy, decisions and team coaching.
The people who worked with me are probably who sent you here.
"Logan came in and imposed order on chaos, helping us get from strategy to plan to beating our KPIs, fitting in flawlessly with our small team and maximizing our limited resources. 10/10 would recommend."
"Logan gave us so much insight on cross-channel ecom tactics that I'm starting to suspect he actually runs the internet."
"Logan is the only strategist I've ever met who can explain Meta updates in a way that makes sense to both a C-Suite Exec and a Preschool Teacher. It's unsettling how good he is at this."
"Logan spent our money better than we could ever spend our own. A true artist."
Most people in this space show no pricing at all. I'd rather you know the ballpark now than waste either of our time.
There's no built-in exit date. Clients keep me around because the work gets done and they like working with me.
I'm Logan Ice. I've spent my career in growth at P&G, Varsity Tutors (through its $1.4B IPO), Slalom, Little Passports, Wuffes (where we went from $14M to $40M+) and Equifax. Now I run The Growth Den out of St. Louis.
What I kept noticing is that brands don't usually need another full-time leader. They need someone good who can plug in, figure out what's actually going on, and then go do something about it. Sometimes that's a strategy seat, sometimes it's a creative seat, and sometimes it's rolling up my sleeves in Ads Manager.
I build a lot with AI, and I teach teams to build with it too. But the part that matters most is still human: sitting in the meeting and noticing why the founder is really asking for "more ads."
Based in St. Louis · Working with growth-stage DTC and e-commerce brands · Mostly referral-driven, which probably explains why you're here
I plug into your business in whatever seat growth needs most. Sometimes that's head of strategy, deciding where the next dollar goes. Sometimes it's head of creative, building a pipeline that stops your ads looking like everyone else's. Sometimes you already have a growth lead and need someone great in Ads Manager. Either way you get the strategy and the execution from the same person.
Engagements start at $7,500 a month, whichever seat I'm in. Where it lands above that depends on how many seats I'm covering and how much building is involved. Ad spend and software stay in your accounts and aren't part of the fee. Taking a whole new product to market is a bigger custom program, and we'd scope that together.
Both, and that's the point. Most advisors hand you a plan and leave you to execute it. I'll write the plan and then go build the dashboard, launch the ads, set up the creative workflow and train whoever on your team will run it.
Yes. A lot of my work is filling the gap next to someone who's already there, whether that's a stretched-thin growth lead who needs a strategist, or a team that has strategy covered and needs hands-on media buying and tooling.
No, and I don't particularly like the agency model. Agencies build everything inside their own accounts and their own heads, and the day you stop paying you find out how little of it belongs to you. I build the systems with your team, in your accounts, and teach your people to run them, so what we build is yours whether I'm around or not.
Founders and marketing leaders at growth-stage DTC and e-commerce brands. I've done growth at P&G, Varsity Tutors, Little Passports, Wuffes and Equifax, so I'm comfortable anywhere from a scrappy team of three to a big org.
I build simple, cheap-to-run AI tools into how your team works: creative pipelines, reporting dashboards, launch workflows, incrementality checks. You own them and I teach your team to use them. The judgment about why a founder is really asking for something stays human.
As long as it's useful. Clients usually hire me for one thing and keep me around for more, because the work gets done and they like working with me. There's no six-month exit plan built in.
Let's find out if we're a fit — and if the timing is right. No pitch deck. Just a conversation.
Let's TalkOr reach out directly — I read every message myself.
Email Me